Tasso Assignment Example | Topics and Well Written Essays - 250 words

Tasso - Assignment Example attest to his influence on various artists expression and interpretation of his significant works of which La Gerusalemme liberate was considered his masterpiece. The life and works of Tasso enlighten art enthusiasts in the realization that the concept of love unfulfilled might have contributed to his insanity – as it still happens in contemporary times. In Amita, the object of the shepherd hero’s amorous desires, Sylvia, found pleasure in engaging in a chase for her heart even to the point of death. Tasso, thought to have represented himself in the character of Thyrsis, revealed his inner thoughts through analogies of love with goddesses and beams of emotions like silver and gold: insurmountable, ephemeral, distant. He sees this as a bondage ever seeking freedom and hope of realization even in the face of death. Tasso was credited for various works of arts including Rinaldo, a narrative poem â€Å"meant to combine the regularity of the Virgilian with the attractions of the romantic epic† (NNDB, par. 1); Torrismondo, a meritorious tragedy; Monte Olivet, a poem considered as dull by critics; Gerusalemme Conquistata, a grim revision of his masterpiece; and Le Sette Giornate, â€Å"a prosaic composition in Italian blank verse† ((NNDB, par. 1). Despite his illness and notoriety, he was to be crowned in Rome by Pope Clement VIII as Italys Poet Laureate but died one day before the coronation. (Liukkonen, par. 11) The themes and poetic expression of Tasso clearly reflected the life of the poet with its extreme touches of poverty amidst living in the presence of dukes, duchess, prince and princess of his era. Like his Aminta, his life ended just on the verge of being ascended into the realization of his

FINANCE (ratio analysis) Essay Example | Topics and Well Written Essays - 750 words

FINANCE (ratio analysis) - Essay Example 1.3.1 Both Interest Cover and capital gearing ratios proved that BAE uses more debt than Cobham to operate its business. The risk of BAE not being able to pay its debt is certainly higher than Cobham's. 2.2.1 ROCE measures the profitability of the company in capital investment. Even though ROCE declined for Cobham from 2004 to 2005, but it is still higher than both values of ROCE for BAE in both years. 2.3.1 Profit margin measures earnings from every dollarof sales. It is used to compare companies that operate within the same industry. Even though Cobham profit margin has decreased from 17% in 2004 to 14% n 2005, but it is still higher than BAE' profit margin which averaged about 8% during 2004 and 2005. In 2005, Cobham retained $0.14 as profit from every dollar of sales while BAE retained $0.08 for every dollar of sales it generated. This indicates that Cobham has better control over its costs and is more profitable than BAE. 3.1.1 Working capital measures company operations efficiency and predicts short range operational. By comparing BAE and Cobham's working capital, it was found that Cobham is more capable than BAE in paying its short term debts. 3.2.1 This test is better than the working capital ratio because it measures whether a firm has enough short-term assets to cover its liabilities without selling inventory. Both firms exhibit less than one value indicating the difficulty I paying debt, However, Cobham has higher score than BAE and thus Cobham has better financial situation than BAE. 3.3 Summary of Liquidity Ratios 3.3.1 Working capital and liquidity test suggest that Cobham was more capable than BAE in meeting its short term liabilities in 2004 and 2005.

Crank And Slotted Lever Mechanism Engineering Essay

Crank And Slotted Lever Mechanism Engineering Essay In a kinematic chain when one link is fixed, then that chain is known as mechanism. It may be used for transmitting or transforming motion for example engine indicators, typewriters etc.[1] A mechanism which has four links is known as simple mechanism, and a mechanism which has more than four links is known as complex mechanism. A mechanism which is required to transmit some particular type of work is knows as machines. In certain cased the elements have to be designed to withstand the forces safely. A mechanism is a kinematic chain in which kinematic pairs are connected in such a way that first link is joined to the last link to transmit a predetermined constrained motion The various parts of the mechanism are called as links or elements. When two links are in contact and a relative motion is possible, then they are known as a pair. An arbitrary set of a link which forms a closed chain which is capable of relative motion and that can be made into a rigid structure by adding a single link is known as kinematics chain. To form a mechanism from a kinematics chain one of the link must be fixed. The technique obtaining different mechanism by fixing the various link in turn is knows as inversion. [2] Fig 1.1-Chart illustrating kinematic pair makes up a machine CHAPTER 2 KINEMATIC PAIRS Two links that can move with respect to each other by a mechanical constraint between them, with one or more degrees of freedom The relative motion between two links of a pair can take different form. Three types of pair are identified as lower pairs and these are the commonly occurring ones. Sliding: Such as occurs between a piston and a cylinder Turning: Such occurs with a wheel on an axle Screw Motion: Such as occurs between a nut and a bolt All other cases are considered to be combination of sliding and rolling is called higher pairs. Screw pair is higher pair as it combines turning and sliding. 2.1 Classification of Kinematic Pairs Since kinematics pairs deals with relative motion between two links then can be classifies based on the characteristics of relative motion between two bodies. The type of relative motion between the elements The type of contact between the elements The type of closure[1] The type of relative motion between the elements The kinematic pair according to type of relative motion can classified as below Sliding Pair Turning Pair Rolling Pair Screw Pair Spherical Pair 2.1.2 The type of contact between the elements The kinematic pair according to type of contact between the elements can be classified Lower Pair Higher Pair 2.1.3 The type of closure The kinematic pair according to type of closure between the elements can be classified as Self -Closed Pair Force -Closed Pair 2.2 GRUBLERS CRITERION FOR PLANAR MECHANISM The Grublers criterion applies to mechanism with only single degree of freedom joints where the overall movability of the mechanism is unity.Subtituting n=1 and h=0 in kutzbach equation we have [3] F= 3 (n-1) 2j h The equation is known as Grublers criterion for plane mechanisms with constrained motion. 2j-3n+h+4=0 Where, F=number of degrees of freedom of a chain j= number of lower kinematic pairs h = number of higher kinematic pairs n= number of links When F=1, the linkage is called a mechanism. When F=0 it forms a structure. That is an application of external force does not produce relative motion between any links of a linkage When F>1 the linkage will require more than one external driving force 2 obtain constrained motion When F 2.3 KINEMATIC CHAIN A Kinematic Chain is defined as a closed network of links, connected by kinematic pairs so that the motion is constrained. First a network of links to give constrained motion, certain conditions are to be satisfied. Minimum number of three links is required to form a closed chain .The three links are connected with turning pairs. Fig.2.1 (a) A Five-Link Kinematic Chain (b) Six-Link Kinematic Mechanism 2.3.1 Types of kinematic chains The most important kinematic chains are those which consists of four lower pairs, each pair being a sliding pair or a turning pair Four Bar Chain or Quadric Cyclic Chain Single Slider Crank chain Double slider crank chain 2.3.2 Inversions Inversion is a method of obtaining different mechanisms by fixing different links in a kinematic chain. A particular inversion of a mechanism may give rise to different mechanism of practical unity, when the proportions of the link are changed [2]. CHAPTER 3 SLOTTED LINK QUICK RETURN MECHANISM Slotted link mechanism which is commonly used in shaper mechanism. The mechanism which converts rotary motion of electric motor and gear box into the reciprocating motion of ram which is the most simple and compact machine.[3] Fig 3.1 : Slotted link mechanism The slotted link mechanism which is mainly divided into seven main parts .They are A Clamping nut B Ram C Link D D Crankpin A E Slotted crank B F Bull Wheel G Glot Slotted link mechanism gives ram the higher velocity during the return stroke (i.e. Non cutting stroke) .Then the forward stroke which reduces the wasting during the return stroke. [4] When the bull wheel is rotated the crank pin A is also rotated side by side through the slot the crank B. This makes the slotted crank B.This makes the slotted crank to oscillate about one end C.The oscillation motion of slotted crank makes ram to reciprocate. The intermediate D is required to accommodate the rise and fall of the crank. Crank Pin A decides the length of the strokes of the shaper. The further its away from the center of the bull wheel longer is its stroke. The cutting stroke of the ram is complete while crank pin moves from A to A1 and slotted link goes from left to right. During return stroke pin moves from A1 to A and link moves from right to left Cutting Time/Idle Time = Angle of AZA1/ Angles of AZA2 3.1 SHAPER MECHANISM The working of a shaper mechanism is that it has two stokes. One is forward stroke and the other is return stroke. Clearing up more about these two strokes is that in the forward stroke the material is feeded, where as in the return stroke is an idle stroke when no material is feeded.[6] Fig 3.2 : Shaper Mechanism Shaping process which involves only short setup time and uses only inexpensive tools. Shaping is used for the production of gears ,splined shafts racks etc. it can produce one or two such parts in a shaper less time that is required to setup for production. Other alternatively equipment with a higher output rate is required. [5] The cost per cubic cm of metal removal by shaping may be as five times more than that of the removal by milling or broaching. Shaping machines are mainly used in tool rooms or model shops. 3.2 SHAPER CUTTING SPEED The cutting speed depends on The type of material used. The amount of material removed. The kinds of tool material. The rigidity of machine. 3.4 DIFFERENCE BETWEEN WHITHWORTH AS WELL AS QUICK RETURN MECHANISM Maximum pressure is holding the ram down the slides so that steadying is most necessary on entering the cut In Whitworth motion, the main pressure is in the correct place, less pressure is required in center of stroke. Slotted link motion is opposite to all the points explained above. Not withstanding the recompense stated above for the Whitworth motion, constructional difficulty make it more suitable for traversing head shaping machines and slotting machines, so that the crank motion, despite its restrictions finds universal adaptation for the pillar style of shaping machines.[6] CHAPTER 4 DESIGN OF CRANK AND SLOTTED LEVER MECHANISM Design and fabrication of crank and slotted lever mechanism and also doing the structural and thermal analysis of crank shaft. Drawing the velocity diagram of the mechanism. Fig 4.1 : Dimensions for the components using AutoCAD DESIGNING USING CATIA The design of different components is explained here using Catia. SLOTTED LEVER Slotted lever connected to the crank shaft which provides the forward and backward motion of the tool post. The drawing is done as per the dimensions shown above. Different view of the slotted lever is also explained Fig 4.2: Design of slotted lever FIG4.3: Different angle view of slotted lever CRANK SHAFT Crank shaft which is connected to flywheel with the help of a motor , which provides the rotation of the crank shaft as well as the rotation of the slotted lever connected to it. The drawing is done as per the dimensions shown above. Different view of the crank shaft is also explained Fig 4.4: DESIGN of crank shaft Fig 4.5: Different angle view of crank shaft TOOL POST Tool post which is connected to slotted lever, where the tool is connected to it which is used for the cutting of materials. The drawing is done as per the dimensions shown above. Different view of the Tool post is also explained Fig 4.6: Design of tool post Fig 4.7: Different angle view of tool post TOOL CUTTER Tool cutter is connected to the tool which is used to cut the material. The design is done as per assumed dimensions. Different view of the Tool is also explained. Fig 4.8: Design of tool Fig 4.9: Different angle view of tool 5.2 FABRICATION OF CRANK AND SLOTTED LEVER With the help of above design of different components it has been combined together to form a crank and slotted lever mechanism which is seen mainly in shaper machines. Fig4.10: Design of crank and slotted lever mechanism The final fabrication model will be represented as shown below. Fig4.11: Final Design of crank and slotted lever mechanism 4.3 MODEL FABRICATION To conclude my Assigned project I hereby affix few photos of crank and slotted quick return mechanism indicating the functioning the same. Fig 4.12: FABRICATED MODEL OF CRANK AND SLOTTED LEVER Fig 4.13: SLOTTED LEVER CONNECTED TO THE LEVER CHAPTER 5 STRUCTURAL AND THERMAL ANALYSIS OF CRANK SHAFT Crank and slotted lever mechanism, crank shaft which acts as the rotating device which helps the slotted lever forward and backward movement. Therefore analyzing the different propertied which take place in a crank shaft 5.1 STRUCTURAL ANALYSIS Fig 5.1: Crank shaft used for analysis Units TABLE 1 Unit System Metric (m, kg, N, s, V, A) Degrees rad/s Celsius Angle Degrees Rotational Velocity rad/s Temperature Celsius Model (C4) Geometry TABLE 2 Model (C4) > Geometry Object Name Geometry State Fully Defined Definition Source C:UsersPATRICKDesktopPAPArollcageSUDEEPPart1.CATPart Type Catia5 Length Unit Millimeters Element Control Program Controlled Display Style Part Color Bounding Box Length X 2.e-002 m Length Y 0.20055 m Length Z 0.19999 m Properties Volume 6.2904e-004 m ³ Mass 4.938 kg Scale Factor Value 1. Statistics Bodies 1 Active Bodies 1 Nodes 3258 Elements 556 Mesh Metric None Preferences Import Solid Bodies Yes Import Surface Bodies Yes Import Line Bodies No Parameter Processing Yes Personal Parameter Key DS CAD Attribute Transfer No Named Selection Processing No Material Properties Transfer No CAD Associatively Yes Import Coordinate Systems No Reader Save Part File No Import Using Instances Yes Do Smart Update No Attach File Via Temp File Yes Temporary Directory C:UsersPATRICKAppDataLocalTemp Analysis Type 3-D Mixed Import Resolution None Enclosure and Symmetry Processing Yes TABLE 3 Model (C4) > Geometry > Parts Object Name Part 1 State Meshed Graphics Properties Visible Yes Transparency 1 Definition Suppressed No Stiffness Behavior Flexible Coordinate System Default Coordinate System Reference Temperature By Environment Material Assignment Structural Steel Nonlinear Effects Yes Thermal Strain Effects Yes Bounding Box Length X 2.e-002 m Length Y 0.20055 m Length Z 0.19999 m Properties Volume 6.2904e-004 m ³ Mass 4.938 kg Centroid X 1.e-002 m Centroid Y -1.9072e-004 m Centroid Z -1.9565e-004 m Moment of Inertia Ip1 2.4661e-002 kg ·m ² Moment of Inertia Ip2 1.2451e-002 kg ·m ² Moment of Inertia Ip3 1.2537e-002 kg ·m ² Statistics Nodes 3258 Elements 556 Mesh Metric None Coordinate Systems TABLE 4 Model (C4) > Coordinate Systems > Coordinate System Object Name Global Coordinate System State Fully Defined Definition Type Cartesian Ansys System Number 0. Origin Origin X 0. m Origin Y 0. m Origin Z 0. m Directional Vectors X Axis Data [ 1. 0. 0. ] Y Axis Data [ 0. 1. 0. ] Z Axis Data [ 0. 0. 1. ] Mesh TABLE 5 Model (C4) > Mesh Object Name Mesh State Solved Defaults Physics Preference Mechanical Relevance 0 Sizing Use Advanced Size Function Off Relevance Center Coarse Element Size Default Initial Size Seed Active Assembly Smoothing Medium Transition Fast Span Angle Center Coarse Minimum Edge Length 2.e-002 m Inflation Use Automatic Tet Inflation None Inflation Option Smooth Transition Transition Ratio 0.272 Maximum Layers 5 Growth Rate 1.2 Inflation Algorithm Pre View Advanced Options No Advanced Shape Checking Standard Mechanical Element Midside Nodes Program Controlled Straight Sided Elements No Number of Retries Default (4) Rigid Body Behavior Dimensionally Reduced Mesh Morphing Disabled Pinch Pinch Tolerance Please Define Generate on Refresh No Statistics Nodes 3258 Elements 556 Mesh Metric None Static Structural (C5) TABLE 6 Model (C4) > Analysis Object Name Static Structural (C5) State Solved Definition Physics Type Structural Analysis Type Static Structural Solver Target ANSYS Mechanical Options Environment Temperature 22.  °C Generate Input Only No TABLE 7 Model (C4) > Static Structural (C5) > Analysis Settings Object Name Analysis Settings State Fully Defined Step Controls Number Of Steps 1. Current Step Number 1. Step End Time 1. s Auto Time Stepping Program Controlled Solver Controls Solver Type Program Controlled Weak Springs Program Controlled Large Deflection Off Inertia Relief Off Nonlinear Controls Force Convergence Program Controlled Moment Convergence Program Controlled Displacement Convergence Program Controlled Rotation Convergence Program Controlled Line Search Program Controlled Output Controls Calculate Stress Yes Calculate Strain Yes Calculate Results At All Time Points Analysis Data Management Solver Files Directory F:ansyshallo_filesdp0SYS-1MECH Future Analysis None Scratch Solver Files Directory Save ANSYS db No Delete Unneeded Files Yes Nonlinear Solution No Solver Units Active System Solver Unit System mks TABLE 8 Model (C4) > Static Structural (C5) > Rotations Object Name Rotational Velocity State Fully Defined Scope Geometry All Bodies Definition Define By Vector Magnitude 200. rad/s (ramped) Axis Defined Suppressed No Fig 5.2 : Graph showing rotational velocity TABLE 9 Model (C4) > Static Structural (C5) > Loads Object Name Frictionless Support State Fully Defined Scope Scoping Method Geometry Selection Geometry 1 Face Definition Type Frictionless Support Suppressed No Solution (C6) TABLE 10 Model (C4) > Static Structural (C5) > Solution Object Name Solution (C6) State Solved Adaptive Mesh Refinement Max Refinement Loops 1. Refinement Depth 2. TABLE 11 Model (C4) > Static Structural (C5) > Solution (C6) > Solution Information Object Name Solution Information State Solved Solution Information Solution Output Solver Output Newton-Raphson Residuals 0 Update Interval 2.5 s Display Points All TABLE 12 Model (C4) > Static Structural (C5) > Solution (C6) > Results Object Name Total Deformation Minimum Principal Elastic Strain Stress Intensity Middle Principal Stress Equivalent Stress State Solved Scope Scoping Method Geometry Selection Geometry All Bodies Definition Type Total Deformation Minimum Principal Elastic Strain Stress Intensity Middle Principal Stress Equivalent (von-Mises) Stress By Time Display Time Last Calculate Time History Yes Identifier Use Average Yes Results Minimum 8.5255e-009 m -8.1173e-006 m/m 5.3895e+005 Pa -4.8689e+005 Pa 5.3642e+005 Pa Maximum 7.9016e-007 m -8.1177e-007 m/m 3.0171e+006 Pa 1.2909e+006 Pa 2.7325e+006 Pa Information Time 1. s Load Step 1 Substep 1 Iteration Number 1 TABLE 13 Model (C4) > Static Structural (C5) > Solution (C6) > Results Object Name Shear Stress Vector Principal Elastic Strain Strain Energy State Solved Scope Scoping Method Geometry Selection Geometry All Bodies Definition Type Shear Stress Vector Principal Elastic Strain Strain Energy Orientation XY Plane By Time Display Time Last Coordinate System Global Coordinate System Calculate Time History Yes Use Average Yes Identifier Results Minimum -3.4345e+005 Pa 5.6327e-007 J Maximum 3.4345e+005 Pa 1.1931e-005 J Information Time 1. s Load Step 1 Substep 1 Iteration Number 1 Material Data Structural Steel TABLE 14 Structural Steel > Constants Density 7850 kg m^-3 Coefficient of Thermal Expansion 1.2e-005 C^-1 Specific Heat 434 J kg^-1 C^-1 Thermal Conductivity 60.5 W m^-1 C^-1 Resistivity 1.7e-007 ohm m TABLE 15 Structural Steel > Compressive Ultimate Strength Compressive Ultimate Strength Pa 0 TABLE 16 Structural Steel > Compressive Yield Strength Compressive Yield Strength Pa 2.5e+008 TABLE 17 Structural Steel > Tensile Yield Strength Tensile Yield Strength Pa 2.5e+008 TABLE 18 Structural Steel > Tensile Ultimate Strength Tensile Ultimate Strength Pa 4.6e+008 TABLE 19 Structural Steel > Alternating Stress Alternating Stress Pa Cycles Mean Stress Pa 3.999e+009 10 0 2.827e+009 20 0 1.896e+009 50 0 1.413e+009 100 0 1.069e+009 200 0 4.41e+008 2000 0 2.62e+008 10000 0 2.14e+008 20000 0 1.38e+008 1.e+005 0 1.14e+008 2.e+005 0 8.62e+007 1.e+006 0 TABLE 20 Structural Steel > Strain-Life Parameters Strength Coefficient Pa Strength Exponent Ductility Coefficient Ductility Exponent Cyclic Strength Coefficient Pa Cyclic Strain Hardening Exponent 9.2e+008 -0.106 0.213 -0.47 1.e+009 0.2 TABLE 21 Structural Steel > Relative Permeability Relative Permeability 10000 TABLE 22 Structural Steel > Isotropic Elasticity Temperature C Youngs Modulus Pa Poissons Ratio 2.e+011 0.3 Fig 5.3 : Middle Principal Stress Fig 5.3: Principal Stress Fig 5.4: Strain Energy Fig 5.5: Minimm Principal Elastic Strain Fig 5.6: Stress Intensity Fig 5.7: TOTAL Deformation Fig 5.8: VECTOR Principal Elastic Strain 5.2 THERMAL ANALYSIS Thermal Analysis is the heat developed in crank shaft. Units TABLE 1 Unit System Metric (m, kg, N, s, V, A) Degrees rad/s Celsius Angle Degrees Rotational Velocity rad/s Temperature Celsius Model (D4) Geometry TABLE 2 Model (D4) > Geometry Object Name Geometry State Fully Defined Definition Source C:UsersPATRICKDesktopPAPArollcageSUDEEPPart1.CATPart Type Catia5 Length Unit Millimeters Element Control Program Controlled Display Style Part Color Bounding Box Length X 2.e-002 m Length Y 0.20055 m Length Z 0.19999 m Properties Volume 6.2904e-004 m ³ Mass 4.938 kg Scale Factor Value 1. Statistics Bodies 1 Active Bodies 1 Nodes 3258 Elements 556 Mesh Metric None Preferences Import Solid Bodies Yes Import Surface Bodies Yes Import Line Bodies No Parameter Processing Yes Personal Parameter Key DS CAD Attribute Transfer No Named Selection Processing No Material Properties Transfer No CAD Associativity Yes Import Coordinate Systems No Reader Save Part File No Import Using Instances Yes Do Smart Update No Attach File Via Temp File Yes Temporary Directory C:UsersPATRICKAppDataLocalTemp Analysis Type 3-D Mixed Import Resolution None Enclosure and Symmetry Processing Yes TABLE 3 Model (D4) > Geometry > Parts Object Name Part 1 State Meshed Graphics Properties Visible Yes Transparency 1 Definition Suppressed No Stiffness Behavior Flexible Coordinate System Default Coordinate System Reference Temperature By Environment Material Assignment Structural Steel Nonlinear Effects Yes Thermal Strain Effects Yes Bounding Box Length X 2.e-002 m Length Y 0.20055 m Length Z 0.19999 m Properties Volume 6.2904e-004 m ³ Mass 4.938 kg Centroid X 1.e-002 m Centroid Y -1.9072e-004 m Centroid Z -1.9565e-004 m Moment of Inertia Ip1 2.4661e-002 kg ·m ² Moment of Inertia Ip2 1.2451e-002 kg ·m ² Moment of Inertia Ip3 1.2537e-002 kg ·m ² Statistics Nodes 3258 Elements 556 Mesh Metric None Coordinate Systems TABLE 4 Model (D4) > Coordinate Systems > Coordinate System Object Name Global Coordinate System State Fully Defined Definition Type Cartesian Ansys System Number 0. Origin Origin X 0. m Origin Y 0. m Origin Z 0. m Directional Vectors X Axis Data [ 1. 0. 0. ] Y Axis Data [ 0. 1. 0. ] Z Axis Data [ 0. 0. 1. ] Mesh TABLE 5 Model (D4) > Mesh Object Name Mesh State Solved Defaults Physics Preference Mechanical Relevance 0 Sizing Use Advanced Size Function Off Relevance Center Coarse Element Size Default Initial Size Seed Active Assembly Smoothing Medium Transition Fast Span Angle Center Coarse Minimum Edge Length 2.e-002 m Inflation Use Automatic Tet Inflation None Inflation Option Smooth Transition Transition Ratio 0.272 Maximum Layers 5 Growth Rate 1.2 Inflation Algorithm Pre View Advanced Options No Advanced Shape Checking Standard Mechanical Element Midside Nodes Program Controlled Straight Sided Elements No Number of Retries Default (4) Rigid Body Behavior Dimensionally Reduced Mesh Morphing Disabled Pinch Pinch Tolerance Please Define Generate on Refresh No Statistics Nodes 3258 Elements 556 Mesh Metric None Steady-State Thermal (D5) TABLE 6 Model (D4) > Analysis Object Name Steady-State Thermal (D5) State Solved Definition Physics Type Thermal Analysis Type Steady-State Solver Target ANSYS Mechanical Options Generate Input Only No TABLE 7 Model (D4) > Steady-State Thermal (D5) > Initial C

Images and Metaphors in Samuel Becketts Waiting for Godot Essay exampl

Images and Metaphors in Samuel Beckett's Waiting for Godot  Ã‚  Ã‚   Interpersonal relationships in Samuel Beckett's Waiting for Godot are extremely important, because the interaction of the dynamic characters, as they try to satiate one another's boredom, is the basis for the play. Vladimir's and Estragon's interactions with Godot, which should also be seen as an interpersonal relationship among dynamic characters, forms the basis for the tale's major themes. Interpersonal relationships, including those involving Godot, are generally couched in rope images, specifically as nooses and leashes. These metaphors at times are visible and invisible, involve people as well as inanimate objects, and connect the dead with the living. Only an appreciation of these complicated rope images will provide a truly complete reading of Beckett's Godot and his God, because they punctuate Beckett's voice in this play better than do any of the individual characters.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The only rope that appears literally is the leash around Lucky's neck that Pozzo holds. This pair of characters appears separated by a rope that is half the width of the stage. In terms of the rope, the relationship between these characters is one of consistent domination. The stage directions say that "Pozzo drives Lucky by means of a rope passed round his neck." [p15] Lucky is whipped often. He is essentially the horse pulling Pozzo's carriage in a relationship that seems cruel, domineering, and undesirable, and yet Lucky is strangely sycophantic. In explaining Lucky's behavior, Pozzo says, Why he doesn't make himself comfortable? Let's try and get this clear. Has he not the right to? Certainly he has. It follows that he doesn't want to...He imagines that when I see ... ...eckett hopes, must be the strongest rope of all in Waiting for Godot - the noose surrounding Godot's neck that is held aloft, and out of sight, by hope. Work Cited Beckett, Samuel. Waiting for Godot. New York: Grove Weidenfeld, 1954. Works Consulted Andres, Gunther. Being without Time: On Beckett's Play Waiting for Godot. Ed. Martin Esslin. Englewood Cliffs: Prentice-Hall, 1965. 140-152. Astro, Alan. Understanding Samuel Beckett. Columbia: University of South Carolina Press, 1990. Bair, Deirdre. Samuel Beckett. New York: Harcourt Brace Jovanovich, 1978. Mercier, Vivian. Beckett / Beckett. New York: Oxford University Press, 1977. States, Bernard. The Shape of Paradox: An Essay on Waiting for Godot. Berkeley: University of California Press, 1978. Webb, Eugene. The Plays of Samuel Beckett. Seattle: University of Washington Press, 1972.

Dannon Case Analysis Essay

In 2007 and 2008, Dannon, the #2 yogurt provider, was losing valuable market share to its top competitor Yoplait. Despite the growth opportunity in the domestic U.S. yogurt market, Dannon’s growth had surprisingly slowed. At the end of 2008 Yoplait was the U.S. yogurt market leader with 35.4% of the market dollar share while Dannon only held 28.9% of the market. Yoplait held a competitive advantage over Dannon that gave it a huge leg-up. Dannon lacked the external CSR that had come to build Yoplait a valuable and loyal brand following. Most notably was the â€Å"Save Lids to Save Lives† breast cancer awareness campaign that Yoplait put on every year since 1997. Dannon had their own CSR initiatives; however, they were internally communicated. This ended up hurting Dannon’s exposure and community relations in the market place. To be a formidable competitor for Yoplait, Dannon must eliminate Yoplait’s CSR competitive advantage while customizing its own CSR initiatives to generate new sales opportunities. The U.S. is not a large consumer for yogurt. Comparatively speaking, France and Switzerland consume over four times as much yogurt as the United States despite being sizably smaller. If Dannon uses external CSR to show consumers that eating Dannon yogurt is an important staple in a healthy diet, this can generate new sales opportunities for Dannon. Externally communicating these messages to the public allows Dannon to show-off the time and money they spent researching the health benefits of yogurt. Not only can Dannon eliminate Yoplait’s competitive advantage but it can also grow new revenue streams by educating people that yogurt is a valuable and essential part of a healthy and well-balanced diet. Problem Statement Despite heavy marketing efforts in a growing U.S. yogurt market, Dannon was stagnant as the #2 Yogurt producer in the domestic U.S. and was unable to take over Yoplait for the #1 spot in 2009. Dannon was not only unsuccessful in leap frogging Yoplait to become the #1 yogurt producer, they were also losing market share at the same time. Data Analysis  In 2008, Yoplait stood as #1 in the market place with a 35.4% market dollar compared to Dannon who held a 28.9% market share. 67% of Yoplait’s sales were comprised of the Light and Staples segments. This number is staggering considering that Dannon’s overall company mission is â€Å"bringing health through food to as many people as possible.† Dannon also has â€Å"The Dannon Institute† foundation, which was active in research and education on healthy eating and dieting. Despite the mission of the company and the research that Dannon conducted, Yoplait was far more successful because of the external communication of their CSR. Since 1997, Yoplait has run its â€Å"Save Lids to Save Lives† breast cancer awareness campaign. It is well-known by consumers and this external CSR has allowed Yoplait to build a strong and loyal brand. Even though Dannon has done their own CSR initiatives, they were communicated internally as most consumers were unaware of the Dannon Institute and what is done there. According to a survey done by the branding company Landor Associates, 77% of consumers think that companies should engage in social responsibility. If people are unaware that Dannon is being socially responsible then this could explain why they are not competing as much as they could be in the Light and Staples segments. Alternatives 1. Dannon could externally communicate their CSR to make consumers aware of the internal CSR they were already doing. 2. Dannon could increase their marketing and advertising budget in the Light and Staples segments to attempt to pry-away market share from Yoplait. 3. Dannon could run special taste testing promotions at retail outlets to get people to try and hopefully like their yogurt. 4. The company could advertise as the corporate company of Dannon rather than focus the advertising on the individual brands like it already does. Key Decision Criteria 1. Increase sales and market share 2. Increase customer satisfaction and corporate image 3. Be consistent with corporate mission or strategy 4. Improve (or at least maintain) profitability 5. Within our present resources or capabilities 6. Within acceptable risk parameters 7. Ease or speed of implantation 8. Minimize environmental impact 9. Maintain and build employee morale and pride Alternatives Analysis 1. Even though Dannon has been partaking in CSR for quite some time it has always been done internally rather than externally. Because of this, consumers are unaware of the Dannon Institute, which has been active in researching and educating about healthy eating. If Dannon communicated this to its audience it could enlighten people on the benefits of healthy eating and how yogurt could be a healthy staple to people’s diet. This could potentially cause more people to purchase yogurt and also cause current yogurt buyers to purchase more frequent. The negative to this is that these CSR efforts could be seen as a copy-cat to Yoplait. People may not believe the findings, as they could think these findings are just a sales pitch to get them to believe that they should buy yogurt. Also, there is no measurable ROI for this strategy. 2. Increasing their marketing budget for the light and staples segments could give Dannon a lot more exposure that potentially could take away the huge market share that Yoplait holds. With Activia already a huge success, the increase in marketing is two-fold. It aims to generate new buyers as well as aiming to get current customers (such as Activia buyers) to purchase their products in other segments. The negatives of this are the cost. Dannon would be spending more money without having any differentiation or competitive advantage over Yoplait that would cause customer’s to switch. 3. The advantages to taste testing are self-explanatory because the hardest part of getting someone to buy a product is the fact that they need to be willing to try it first. Giving people a free chance to try it can give them a gauge to see if they like it. It also gives current Yoplait buyers the chance to see if they may like Dannon’s taste better. The biggest con is the cost because Dannon is giving away free product. For the promotion to have any chance of success, yogurt would need to be given free to thousands of retail outlets across America which is a huge initial hit on profit. Another con is that yogurt is not a staple of the American diet so new; non-yogurt eaters may not even be willing to try it in the first place. 4. Currently, Dannon advertises by their individual brand. By advertising on the corporate level it could give credibility to the Dannon brand altogether. This credibility could give a competitive advantage through engagement with the community and customers. The biggest problem with this is that Yoplait had been doing this for years with their â€Å"Save Lids to Save Lives† campaign. This gave Yoplait a sizeable competitive advantage. Because something like this was already being done by Yoplait the effects of Dannon mimicking Yoplait would barely yield, if any, competitive advantage. Recommendations  Based on the facts presented, I think it is important for Dannon to externally communicate their CSR initiatives. Yoplait has had a sizeable competitive advantage with their â€Å"Save Lids to Save Lives† campagain which has given them a leg-up on Dannon since 1997. The reason for Dannon to externally communicate their CSR efforts is two-fold. To eliminate the competitive advantage Yoplait currently holds as well as educating consumers about the health benefits of yogurt to generate new and residual revenue for the company. In regards to Dannon’s CSR, they have some of the best kept secrets going. The problem with that is that they are currently secrets and customers don’t know about their internal CSR efforts regarding people, nutrition and health and nature. The Dannon Institute has been around since 1991, with the mission â€Å"to develop and disseminate scientific knowledge on diet and nutrition to benefit public health.† Had Dannon externally communicated this when they first launched the Dannon Institute they could have held the competitive advantage that Yoplait currently holds. It is crucial for Dannon to externally communicate the projects and research that they are currently doing so that it lessens from marketability and uniqueness of Yoplait’s CSR. In regards to potentially facing backlash for what appears to be copying Yoplait’s CSR efforts, this is not the case for Dannon because the two efforts are much different. Yoplait is simply donating and engaging customers to donate towards a worthy cause. Dannon, on the other hand, is actively engaging in research on healthy eating and the benefits of how yogurt can improve health and quality of life. Yoplait is not actively engaging in breast cancer research. While they are promoting a worthy cause, they are not doing so hands-on. Dannon is not simply donating money to â€Å"look good in the public eye,† but rather, they are spending time and money to investigate how their products promote a healthy life-style and how engaging children in a healthy lifestyle can help prevent diseases such as a diabetes and obesity. This is much different than what Yoplait is doing and may even lead to a slight competitive advantage in Dannon’s corner for their active engagement regarding healthy eating and the benefits for children who follow a healthy life-style. The biggest benefit of externally communicating Dannon’s CSR is generating new sales by educating consumers about the health benefits of yogurt. Yogurt is more of a staple in Europe, where France in Switzerland consumer over four times as much yogurt as the United States despite being much smaller in population. This is why there is excellent potential growth in the U.S. yogurt market. The big question is how does Dannon convince the U.S. population to buy more yogurt? The answer is educating them on the health benefits of yogurt and why it is an important staple of a healthy diet. The U.S. economy is a huge market for dietary supplements. In 2006, The Economic Impact Report, completed by Dobson | DaVanzo, a Washington D.C.-based economic research firm, quantified that the dietary supplement business was responsible for over $20 billion dollars in sales. This is over six times larger than the domestic U.S. yogurt market. People in the U.S. are very active consumers when it comes to buying products that will help them lose weight. Dannon can cash in on untapped potential by externally communicating the weight-loss benefits of adding yogurt to a healthy diet. People buy dietary supplements because they are advertised to aid in weight loss. By marketing and educating the public on the research that Dannon yogurt can also aid in weight loss may result in a spike of sales while also regaining the lost market share to Yoplait. Action and Implementation Plan Dannon’s Executive Committee is to meet immediately. Marc Jove Gesti, the Senior Vice President of Marketing will be responsible for drafting and crafting a commercial and press release about the Dannon Institute, its previous findings and their current projects. Ken Strick, the VP & General Counsel will be responsible for reviewing and revising any legal aspects. These include claims such as â€Å"Yogurt, when consumed with a healthy and balanced diet can help aid in weight loss.† This prevents anyone from suing the company who thought they could eat yogurt in combination with any other type of food and expect to still lose weight. Eric O’Toole, Vice President of Sales will work to explore new opportunities with health and supplement companies such as GNC. When the word gets publicized about how Yogurt plays a valuable part in weight-loss and dieting, Dannon can market and sell its product across stores where dietary supplements are sold. Lastly, Albe Wendt, Vic e President Research and Development will work on developing a high-protein yogurt that is crucial for post-workout recovery as well as helping people reach their recommended daily protein intake.

Credit Bureau Essay

Consumer Law| The Credit Bureau | Consumer Agency Report| 4/8/2013 | Introduction Credit reporting companies serve as a ball of information about the consumer use of credit as reported by those by which the consumers borrow credit. Lenders gather and use this information to counterpart any data they have already obtained directly about the borrower’s creditworthiness to aid in their lending making decisions. Lenders have the incitement to report their experiences with the borrowers for the gain of other creditor’s data.The essential of credit data are represented by the consumers representation based on his or hers borrowing behaviors of repayment over time. Today, the regulation has led to a high automated worldwide firm that collect detailed oriented, complete information and conform with a range of polices that’s in the best interest of the consumer. Credit reporting companies give businesses intuition into a consumer’s past behaviors, similar to the pr ospective an employer may use a candidate’s college transcript. These intuitions may be used to make decisions about his or her stability as well as the willingness to repay debt.Without this information borrowers would more than likely have to provide other information about themselves when applying for any type sought after credit. History Credit- reporting agencies emerged first in the United States due to the countries strong commercial orientation was highly conducive to institutional experimentation. Credit bureaus were known in some countries from the early 1860s, due to the industry experiencing a rapid growth only after World War I. There origination was purposed to facilitate the exchange of credit information among merchants.The recommenders usually local or suppliers with whom an individual has previously done business with. The small amount of credit that was granted was solely based on the merchants personal knowledge of the customer, a change came about once th e credit bureaus came into full swing. The earliest known credit bureaus maintained a list of customers who were considered by the merchants to be a risk. The U. S. population became more mobile and the credit bureaus began to expand to server a wider range of the population of dispersed merchants after World War I.A void that once needed validated was now filled by the merchants being provided with the information that could be used to make decisions on whether to grant the consumer with credit or not. Before the development of speedy computers and data processing readiness that had the capability of processing a variety of credit information, merchants that granted credit only had the capability of relying on investigations of the individual, public information, employment records, newspapers, and information from landlords about the consumer. Credit Bureaus TodayThere are currently three major credit bureaus in the United States are affiliated with the Associated Credit Bureaus, Inc. Founded in 1906, the international trade association provides its members with fraud prevention, credit and mortgage reports, risk management services, collection services, employment screening and verification services. The Associated Credit Bureaus, Inc. represents the consumer credit reporting information industry before state and federal legislators. Also, it represents the industry in the main stream media as far as consumer credit reporting issues.There are over 500 member of the American credit reporting agencies, collection services, employment reporting, mortgage and tenant screening services. There are over one billion credit cards that are being used daily in the United States which gives the consumer credit bureaus the importance as well as growth today. Similarity the number of consumer credit reports are issued every year with in the United States. Over two billion pieces of data are entered on the monthly basis into credit records. There are 190 illion credit fil es maintained by the three major reported credit bureaus which are Trans Union, Experian, and Equifax in the United States. In an article called Collections and Credit Risk, written by Sidney Hill, Jr. , consumers will soon get a chance to see their credit scores and learn how they really rank with lenders. The credit scores lenders use to make decisions about loans credit cards will be made available on the Web, also included the information about how they come up with the scores as well how the scores can be improved.The State and Federal legislation protects the privacy of personal data while granting consumers access to their own credit information which forced the change. Credit card companies rely heavily on â€Å"risk based† credit scoring to aid in determining the credit worthiness of a consumer, this information was not privet to the consumer applying for credit. The scores were designed to see how person would repay their debt as well as being very valuable in the d etermination of and individual being granted credit.It wasn’t until the end of 2000 that the three major credit agencies made the information known via the internet. The Three Major Credit Bureaus Trans Union founded in 1968 as the holding company of Union Tank Car which was a rail transportation equipment company. They joined the credit aspect in 1969 when they began to acquiring major city and regional credit bureaus. They offer portfolio and risk management as well as a primary source of credit information. They operation is nationwide through a host of offices and independent credit bureaus.They are a server of many industries that on the regular evaluate credit risk as well as verify information about their customer base which include hospitals, communication and energy companies, collection agencies, retailers, financial and banking services and insurance companies. Equifax founded in 1899 was a Retail Credit Company they had offices through the North America by the 192 0’s. By 1960 they had credit files for millions of Americans. They serve the credit card, retail, financial services, transportation, utilities, health care industries and the government.The global aspect of operations includes commercial credit information services, payment services, software, consumer credit, and consulting services. They provide the systems that aid granting credit, check transactions, predict consumer credit, manage risk, payment services and process credit cards. The countries serviced by Equifax the United States, Brazil, El Salvador, Canada, Chile, Argentina, the United Kingdom, Portugal, and Spain. Experian founded in England in 1980 as CCN systems.They expanded to the United States in 1996 by acquiring a company named TRW Information Services. Their purpose is to use its power of information to help its clients is to target forthcoming customers, management and maintain existing customer’s relationships and have the eye for profitable growth o pportunities. They have the capability of allowing their customers to conduct secure and profitable e-business through its web based products and services. Their employees support clients in over 50 countries. ResolutionEvery day credit bureaus receive calls from disgruntled consumers about mistakes on their credit reports, they file complaints against credit card companies, and disputes as well as to requesting their credit scores. The customer service representative takes the information from the consumer for example a dispute of incorrect information on their credit report and investigates the mistake which takes about 30 days to get the information. Once the information comes back either true or negative then you receive a letter in the mail as to the decision.Conclusion The consumer credit file has become one of the most important documents used in the decision making as to whether a consumer gets credit or not. As consumers come into the understanding of the influence of their credit reports their interest will be in the monitoring of the data reported by the credit bureaus. The credit bureaus are not always on the same page as far as consumer information meaning that the bureaus may have some information in their files that the other bureaus may not have but is in the best interest of the consumer.Bibliography Wise Geek. Conjecture, n. d. Web. 08 Mar. 2013 â€Å"Best Bank Rates | Compare the Best Interest Rates Today. † GoBankingRates. com. N. p. , n. d. Web. 08 Mar. 2013. WiseGeek. Conjecture, n. d. Web. 08 Mar. 2013. N. p. , n. d. Web. 8 Mar. 2013. . Hill, Sidney, Jr. â€Å"Collections and Credit Risk. † (n. d. ): n. pag. Print.